About
Diana Verde Nieto

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Global Thought Leader in Luxury, Innovation & Growth with Impacty

Diana Verde Nieto is a pioneering leader, guiding organisations to deliver growth with impact, build enduring value, and drive systemic change while navigating an increasingly complex and fast-changing world.

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Diana Verde Nieto is an Argentine-British Non-Executive Director, CEO Advisor, and multi-exit founder with over two decades’ experience working with leading global brands, institutions, and entrepreneurs. A World Economic Forum Young Global Leader, she combines entrepreneurial success with board-level expertise in governance, M&A, market repositioning, ESG oversight, and stakeholder engagement.

She serves on the boards of Watts 1874 and the British Beauty Council, and has advised leaders at La Prairie (Beiersdorf) and the United Nations Department of Economic and Social Affairs.

Diana is the co-founder of Edify Collective, an AI-powered microlearning platform that transforms business content into modular, mobile-first training, targeting real skill gaps, easy to track, and built to engage, helping companies upskill teams seamlessly in the flow of work.

A Career Defined by Firsts

Diana began her career at McDonald’s in Argentina, working at the country’s first restaurant after the dictatorship, before moving to London to join the team behind the first bbc.com website.

In 2002, she founded one of the first international sustainability consultancy, scaling it across the US, China, and Europe before she exit the business. She became the first Argentine trained by Vice President Al Gore at The Alliance for Climate Protection.

Diana now co-founded Edify Collective, an AI-powered microlearning platform that turns business content into modular, mobile-first training, targeting real skill gaps, easy to track, and built to engage.

A World Economic Forum Young Global Leader, she is the author of Reimagining Luxury, playbook for any brand to stay relevant in a world that values both meaning and excellence

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Book titled 'Reimagining Luxury' by Diana Verde Nieto with a subtitle 'Building a sustainable future for your brand'. The cover is orange with a geometric pattern and includes a badge indicating it is '#1 on Amazon's Hot New Releases List'. The background has a modern architectural ceiling with parallel lines.

What Diana Brings

Perspective
from the Top

Diana advises CEOs, founders, and institutions on how to align purpose with performance in industries undergoing disruption.

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Global
Platform

She regularly speaks at the World Economic Forum, and international summits, as well as in corporate leadership settings across Europe, Asia, and the Americas.

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Cultural &
Strategic Fluency

With a background in emerging markets and global luxury, Diana understands how macro trends and cultural shifts shape business outcomes.

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Entrepreneurial Firepower

From building mission-driven ventures to advising CEOs, Diana turns vision into strategy and strategy into impactful growth.

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Recognition & Influence

Diana Verde Nieto has been featured in Forbes, The Financial Times, Harvard Business Review, and Vogue Business, and honoured by the World Economic Forum as one of its Young Global Leaders.

She serves on high-level advisory boards and influential think tanks, shaping the future of business by driving growth with impact, integrating sustainability into business performance, and applying urgency, focus, and systemic change.

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