Empowering Organisations Bridge the Gap Between Strategy and Execution
I’m an Argentine-British is a serial entrepreneur with multiple exits and a proven track record of creating first of their kind ventures. Known for stepping into white space before markets mature, she has consistently transformed early insight into scalable, exit-ready businesses.
A Global Voice for
a New Era of Leadership
Born in Argentina, Diana began her career on the frontline, shaping her pragmatic, people-centred approach to business. In 2002, she founded one of the world’s first dedicated sustainability communications consultancies, growing it into a global practice before exiting in 2008. She later co-founded Positive Luxury in 2011, an innovation platform that helped luxury brands adapt to a climate economy, another pioneering venture she successfully scaled and exited.
Today, Diana is the Co-Founder and CEO of Edify Collective, an AI-native, mobile-first performance support platform that equips frontline teams with instant, role-specific answers grounded in policies, SOPs and playbooks, reinforced by short, practice-based learning.
Her leadership and advisory work extend across global organisations including LVMH, Nike, Unilever, NEOM, the emerging region in northwest Saudi Arabia spearheading the Kingdom’s economic diversification, to name a few. Diana’s perspective integrates business performance with purpose, innovation and cultural relevance.
She holds a degree in Global Leadership and Public Policy from the Harvard Kennedy School, is a World Economic Forum Young Global Leader, and was trained by former Vice President of the United States of America, Al Gore through the Alliance for Climate Protection. Her advisory roles include contributions to the United Nations Department of Economic and Social Affairs, the British Beauty Council, and an honorary professorship at Glasgow Caledonian University.
Diana Verde Nieto handing David Attenborough this Lifetime Achievement Award
AUTHOR
Reimagining Business Success
Reimagining Luxury is an award-winning playbook, a compass for every brand in every sector on how to navigate the future.
Drawing on lessons from the world’s most influential luxury companies, including LVMH, L’Oréal, Apple, and Kering, the book explores how to rethink mindsets, strategies, and operations to thrive in a world defined by change. Reimagining Luxury offers practical frameworks and real-world case studies that empower leaders to challenge convention, create value with purpose, and shape the markets of tomorrow.
The award winning book, Reimagining Luxury brings together powerful and influential voices from the luxury industry and beyond.
These leading contributors include: John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies and member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch and many more.
The result is an insightful and inspiring read that redefines what it means to lead in a world defined by change.
Testimonials
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“An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!”
Paul Polman,
business leader, campaigner,
co-author "Net-Positive" -
"Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go. Innovation, sustainability, and impact converge in Reimagining Luxury, offering an insightful outlook and unique perspective on the key forces that will help shape the future.”
Sabrina & Idris Elba,
Founders of Sable Labs, UN Goodwill Ambassador, Model & Actor -
“Diana makes clear the role – if not the responsibility – that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."
Shamina Singh,
Founder and President, Mastercard Center for Inclusive Growth
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