Working with leaders to close the gap between strategy and action
A Global Voice for a New Era of Action‑Led Leadership
Diana Verde Nieto is an Argentinean-British serial entrepreneur, author, and a recognised global authority AI enablement business transformation, and ESG strategy.
As Co-Founder and CEO of Edify, she operates at the high-stakes intersection of innovation, technology, and human capital, helping organisations turn disruptive ideas into verifiable commercial success.
For over 25 years, Diana has been a first mover in untapped markets, building and scaling businesses ahead of the curve. She is recognised for closing between strategy into action.
A World Economic Forum Young Global Leader and author of Reimagining Luxury, How to Build a Sustainable Future for Your Brand. Diana is a trusted strategic advisor and keynote speaker for boards and leadership teams navigating uncertainty and change. She gives leaders a practical roadmap to build organisations where their most valuable assets, trust, talent, and technology, are scalable, and future-proof.
Diana Verde Nieto handing David Attenborough this Lifetime Achievement Award
Reimagining Luxury (Kogan Page, 2024) is more than an award-winning book; it is a strategic consultancy framework designed for leaders navigating the future of global markets. Shortlisted for the Business Book Awards 2025, it serves as a compass for organisations across all sectors seeking to bridge the gap between high-level purpose and operational reality.
Drawing on exclusive insights from the world’s most influential brands—including LVMH, L’Oréal, Apple, and Kering—the book provides the definitive Infrastructure of Action required to thrive in a volatile commercial landscape. Diana Verde Nieto translates complex global shifts into practical, scalable frameworks that empower executive boards to rethink mindsets, digitalise operations, and secure a first-mover advantage.
Expert Insights from Global Industry Leaders such, John P. Kotter, Professor, Harvard Business School, Marie-Claire Daveu, Chief Sustainability Officer, Kering, Chantal Gaemperle, Former LVMH Executive Committee, Former Igor Boyadjian, CEO, The Macallan, Matteo Capellini, Associate Partner, Bain & Company, Sabrina & Idris Elba, Founders, S’Able Labs
Reimagining Business Success
Testimonials
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“An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!”
Paul Polman,
business leader, campaigner,
co-author "Net-Positive" -
"Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go. Innovation, sustainability, and impact converge in Reimagining Luxury, offering an insightful outlook and unique perspective on the key forces that will help shape the future.”
Sabrina & Idris Elba,
Founders of Sable Labs, UN Goodwill Ambassador, Model & Actor -
“Diana makes clear the role – if not the responsibility – that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."
Shamina Singh,
Founder and President, Mastercard Center for Inclusive Growth
The Action Diary - Turning Strategy into What People Actually Do
