ENTREPRENEUR, AUTHOR, SPEAKER & ADVISOR.
Performance is a daily habit that turns growth into opportunity.
Meet Diana Verde Nieto, an award winning Argentine–British entrepreneur, who helps organisations capture new value, unlock innovation, and build a durable competitive edge.
With a track record of founding and scaling successful companies, Diana brings practical know-how and board-level perspective to help leadership teams sharpen strategy, harness talent, and deliver results that matter. She works with CEOs and executives, turning complex change into actionable advantage and ensuring their vision translates into measurable commercial success.
A Global Voice for
a New Era of Leadership
With over two decades at the forefront of business transformation, Diana Verde Nieto helps boards and executives turn uncertainty into competitive advantage.
A serial entrepreneur who has founded and scaled two high-growth companies, Diana is now the co-founder of Edify Collective, a learning activation partner powered by AI that transforms organisations’ existing content or lengthy courses into modular micro-learning, and creates new, targeted learning experiences from scratch.
Edify Collective is designed to close real skill gaps. Its modules are easy to track, built to engage, and proven to help leaders and teams learn faster, apply knowledge immediately, and deliver measurable results.
Diana’s approach moves sustainability and transformation beyond rhetoric into practice. By blending entrepreneurial foresight, leadership development, and market intelligence, she helps companies turn strategy into action and weave performance into the everyday fabric of work. Her track record with global brands shows that when talent, purpose, and innovation align, organisations unlock new revenue, build resilience, and secure lasting market advantage
AUTHOR
Reimagining Business Success
Reimagining Luxury is a playbook for reimagining the future, and a call to action for every brand, in every sector, to help design it.
Drawing on lessons from the world’s most influential luxury companies, including LVMH, L’Oréal, and Kering, the book explores how to rethink mindsets, strategies, and operations to thrive in a world defined by change. It offers practical frameworks and real-world case studies that empower “the reimaginers, leaders ready to challenge convention, create value with purpose, and shape the markets of tomorrow.
What luxury brands have mastered, from storytelling to customer intimacy, from innovation to long-term value creation, holds powerful lessons for every industry.
Reimagining Luxury brings together powerful and influential voices from the luxury space, all united by the way they have integrated sustainability into their way of thinking and working.
These leading contributors include: John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies and member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch and many more.
Whether you are an industry professional with years of experience or emerging within the ranks, this book will accelerate your knowledge and equip you to turn every market shift into an opportunity to win.
Testimonials
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“An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!”
Paul Polman,
business leader, campaigner,
co-author "Net-Positive" -
"Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go. Innovation, sustainability, and impact converge in Reimagining Luxury, offering an insightful outlook and unique perspective on the key forces that will help shape the future.”
Sabrina & Idris Elba,
Founders of Sable Labs, UN Goodwill Ambassador, Model & Actor -
“Diana makes clear the role – if not the responsibility – that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."
Shamina Singh,
Founder and President, Mastercard Center for Inclusive Growth
Global
Keynote Speaker
Diana Verde Nieto is a pioneering voice in business transformation, renowned for helping organisations turn foresight into competitive advantage.
With two decades of experience spanning both luxury and FMCG, she combines an insider’s understanding of craft, heritage, and influence with deep knowledge of scale, agility, and consumer reach. This rare dual lens enables her to connect strategy with execution, and purpose with performance.
Diana has delivered keynotes and private sessions for the World Economic Forum, Oxford Saïd Business School, Financial Times Business of Luxury Summit, and other leading platforms worldwide.
Audiences leave energised, with clarity and confidence to harness change as a powerful driver of growth.
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